IN PLACE February 2026 Newsletter

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FEATURED PROJECT

From Pass-through to Presence: Redefining the Entry at 50 + 60 Mall Road in Burlington, MA

‍One Big Thing: A targeted lobby refresh improves first impressions by transforming a standard suburban office entry into a more engaging, brand-aligned arrival experience.

‍Why It Works: The design focuses on strategic, high-impact updates that elevate perception and strengthen brand identity from the moment visitors step inside.

‍Design Highlights:

‍🎨 Atrium activation: Large-scale custom wall graphics energize the double-height spaces and establish visual presence at entry.

💡 Material + lighting upgrades: Updated finishes and lighting introduce contrast, texture, and a more contemporary tone.

🧭 Portfolio alignment: Color and graphic elements reinforce a cohesive identity across the broader property portfolio.

👣 Enhanced tenant experience: Refined elevator surrounds and lobby details improve the everyday experience for occupants and guests alike.

‍The Bottom Line: Strategic repositioning can shift perception by meaningfully elevating a building’s first impression, without requiring a full rebuild.

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